Lauren and I work together and she would often complain about her dry lips. She'd been using lipbalm every day since she was 13 and had tried everything - including medicated lipbalm. So I offered for her to try out one of my homemade, natural lipbalms that I learned through one of my gurus in India. One DAY later she said her lips were no longer dry. The beauty of this natural lipbalm is that you don't need to put it on every day and certainly not multiple times a day. There are no additives or preservatives. No fancy glitter. No colour. It's about rich and clean ingredients that will keep your lips moisturised and soft.